Derek
Watson
Present your best face with your always-open online presence. Experiences that convert with your customer’s journey at the forefront of thought
Visual treatments to define your brand that stay on mark with your mission and your values.
Visual systems and flows that lessen cognitive load, and let your users achieve the tasks that you’ve created to make their lives easier
Motion that catches the eye of today’s audiences to ensure that your message is received. Bespoke and platform- optimized across web and social media.
Ads, documents, flyers, and more - on brand and delightful. Layouts to carry your story wherever it is encountered, whether in the wild or for your internal audiences
As the in-house designer here I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end code.
I worked on a product team to create a Minimum Viable Product for this Ed tech startup. Here I conducted user interviews, created prototypes, implemented feedback and designed the logo and website. I worked with the team to present our findings and advise on future development of features.
I was contact by this home-based breeder to create a visual identity, design legal documents, and build a website via Webflow with an easily updated structure. The website needed to include a payment portal and booking schedule for buyer visits.
I worked on a product team for this project to explore a new feature for the popular fund-sharing app, Venmo. Here I conducted user interviews, created prototypes, and worked out how to implement the new feature through iteration with user feedback, and presented findings.
I worked on a product team for this project to explore a new feature for the popular fund-sharing app, Venmo. Here I conducted user interviews, created prototypes, and worked out how to implement the new feature through iteration with user feedback, and presented findings.
This entrepreneur contacted me to create a visual identity for his business and help him create his product. Deliverables included visual identity, technical schematics for physical product production, and retail hangtag design.
Rock & Root is a rag dedicated to trail runners in the Appalachian region. Here I created the magazine's identity, layout spreads, a media kit, and an invitation for the magazine's release.
I worked on creating a new branding system for this Pittsburgh, PA coffee powerhouse. Here I redesigned their logo, a new brand guidelines document and business documents.
As the in-house designer here I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end code.
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As the in-house designer here I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end code.
explore project
I was contact by this home-based breeder to create a visual identity, design legal documents, and build a website via Wix with an easily updated structure. The website needed to include a payment portal and booking schedule for buyer visits
I worked on a product team for this project to explore a new feature for the popular fund-sharing app, Venmo. Here I conducted user interviews, created prototypes, and worked out how to implement the new feature through iteration with user feedback, and presented findings.
