the mark
The Pamlico Labradoodles mark depicts the breeder's first Labradoodle, Bennington. They were adamant that any treatment be faithful to him. He was the "doodle that started it all", thier first that sold them on the breed and who preceeded thier desire to become breeders.
The waves are a nod to Eastern North Carolina's Pamlico River.
finding opportunities for outreach and growth
I was contacted by a realty publishing mailer company about an opportunity to advertise in a market that company leaders had been wanting to capture more of but had trouble targeting. Here I communicated the opportunity, presented costs, and designed a print ad for the ad space. Given the ease of identifying zip codes from the mailer's target audience it was relatively easy to attribute marketing dollars to jobs that came in after the ad was released.
keeping our client base in the loop
Much of Data Destruction's client base exists in a loop of prescribed cycles that necessitates an ongoing need for our services; failed or scheduled-for-destruction devices with sensitive information, perpetually amassing documents, and equipment obsolescence.
Rather than an email blast just to say "we're still here", I created the Material Recycling Spotlight, an informative newsletter focused on raw resources that are used in consumer electronics. Where they originate, how they are used, and how they are recovered back into the Circular Economy.
This engaging format offers value beyond just simple visibility. It answers questions we were often asked, promoted Data Destruction as an authority in the field and, ideally, kept the blast from being instantly trashed from the inbox.
