project

Data Destruction, Inc

Unifying a growing small business's communications through consistent visual language. Increasing visibility through social media.
paid ads
graphic design
web design / admin
ui/ux design
introduction
Data Destruction is a Woman-Owned small business that provides data security and electronics recycling services. Based in Golden, CO, it has been serving Colorado's Front Range market since 2011. Seeking to grow its market share locally and nationally, stakeholders recognized the need to have consistent internal and external communications in order to present itself consistently. My role was created to assist in the companies desired goals.
contribution
As the in-house designer at Data Destruction I oversaw all communications collateral, creating assets for print, digital, marketing and environmental mediums. I managed the company's website, redesinged it via Elementor, and expanded it to include scalable solutions for projected growth, implementing a booking feature and troubleshooting issues with front-end and back end code.

As no marketing strategy was in place, save for Google AdWords, I created a social media marketing strategy. Here I grew our following and visiblity through targeted paid ads on both a regional and national level. My efforts increased website visits, awarness in our local market, and won jobs in the national market for our services.

Most recently company stakeholders saw to redesign the website again with a CRM management model and outsourced this work to a firm known for its CRM solutions. Thus, my redesign is no longer live but the conditional Service Request Form was built and coded by me, leveraging AI (ChatGPT) to expedite production, as well as all of the copy.
Protect Yourself
and the
Environment

communicating the basics - pricing Model

pricing, v.1

The price sheet being the primary means of conveying necessary information, it was an obvious place to start. The existing version was a very basic, word-processed list built around simply having something to hand walk-in customers. It lacked hierarchy, color, and any scannability. I set about designing the new price sheet with a focus on differentiating the service categories and implementing a sense of where the eye should be drawn to gather information once a customer's category of need was decided.

pricing sheet version 1
pricing sheet version 2

pricing, v.2

About a year later stakeholders decided to address our pricing again, seeking a more simplified model. I presented to them a columnar layout and graphical treatments with large, bold text. A few iterations later we arrived at the current version.

raising regional brand awareness

finding opportunities for outreach and growth

I was contacted by a realty publishing mailer company about an opportunity to advertise in a market that company leaders had been wanting to capture more of but had trouble targeting. Here I communicated the opportunity, presented costs, and designed a print ad for the ad space. Given the ease of identifying zip codes from the mailer's target audience it was relatively easy to attribute marketing dollars to jobs that came in after the ad was released.

magazine ad
email blast example

Creating Informative Environments

What Data Destruction does and more

Every day walk-in customers remarked how they didn't know about our other services on signs they encountered upon entering our offices. Often this led to return visits and word-of-mouth references to friends in need.

Paper shredding is one thing, although it can get more complex when differing standards across industries are applied, but electronics and thier inner workings are a far more mysterious aspect for many people. Given this I set about creating signs, pictures, and dual-purpose art to assist in piqueing curiosity so that our staff could show off thier knowledge. In turn, people left feeling more informed and comfortable with our services, knowing how we would dispose of thier sensitive data.