Mayberry Craftsmen is a high-end woodworking crew that provides remarkably bespoke and unique trim work solutions. They focus on projects from the homes of the One Percent to ski chateaus in Utah's world-class ski areas.

Networking and word-of-mouth is a primary engagement tool, so they need an identity that will both stand out and be as subtle and beautiful as the craftsmanship they build.

Working with the owner of Mayberry Craftsmen he wanted a logo that was as fine as the tools that his crew works with but as notable as the gorgeous environments he helps to create. As a woodworker he requested specifically a saw as the main shape of recognition but also a type treatment that called back to the yonder days of hand made craft work.