When I came on board with Data Destruction there was no in house designer, everything was done piece-meal through common office software. It was my job to create a unified voice across print, environmental, social, and digital communications.
While some existing design patterns were already in place they were pretty much limited to the visual identity and website.
There was no real marketing strategy in place to raise awareness of the brand and what it had to offer the community through its services. I began to tell the brand's
story through...
Communicating
the Basics
HOW OUR PRICING WORKS v.1
A year or so after I redesigned the initial price sheet, stakeholders decided that our pricing strategy was too complicated and sought to simplify it. Working with the team I suggested, given the simplicity of the new structure, that we give it a graphical treatment that was easy to understand at a glance.
Several iterations later we settled on a columnar layout and bold, easy to understand graphics with supporting text.
Communicating
the Basics
HOW OUR PRICING WORKS v.2
Data Destruction has an inherently environmental bent to its business model. It's built into the brand's signature. Protect Yourself and the Environment is a profession of belief, ethics, and a directive.
Using this voice it can promote itself via social media as a leader in its field, a business of caring humans, and an educator of environmental issues that affect us all.
Building Brand Awareness
Through Social
Media Storytelling
Magazine Ad created for campaign in real estate digest. Running in locales along Colorado's Front Range communities.
Raising Regional
Brand Awareness
CONVINCING STAKEHOLDERS OF VIABLE OPPORTUNITIES TO RAISE AWARENESS IN DESIREABLE MARKETS
Creating Informative
Environments
CLEAR COMMUNICATION ABOUT OUR SERVICES WITH VISUAL AIDS TO HELP VISITORS UNDERSTAND WHERE SENSITIVE INFORMATION LIVES ON THIER DEVICES
Email Marketing
RAISING BRAND AWARENESS AND EDUCATING OUR PUBLICS ON
THEIR ENVIRONMENTAL IMPACT AND STEWARDSHIP
